How To SEO For MSN/LIVE & Bing! - A new search engine has just surfaced: Microsoft's Bing, and for people whose lives revolve around a website, a blog, or something similar, that means a whole new round of optimizing their page or site for search engine placement. Bing is expected to quickly rise in popularity and market share, especially considering Microsoft's proposed 100 million dollar advertising campaign for the site, so it might be good to go ahead of the crowd and start optimizing now. If you wish to optimize your site for Bing placement, here is an analysis of the difference between optimization for Bing and Google. The first thing that should be noted is that these days, the formulas for various search engines are extremely similar. If you have good placement on Google, it is highly unlikely that...

 

...your site will suddenly drop down to the bottom of the Bing results. There are some differences that move a result by three or four results, but in most cases these are simply constants in the formula that place more weight on one variable than another. The biggest difference between the two sites is that Google places far more weight on off-page factors than does Bing. This means that for Google, a lot of weight will be placed on the number of inbound links to the site, and the keyword density on the pages that host the inbound links. This is actually good news for a person who wishes to optimize for Bing. This means that it is fairly easy to optimize, as you can simply increase keyword density and prominence on your site, rather than having to create new sites or get other people to link in to your site. In this way, Bing cares more for the content of the site, rather than any other factor.

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approv.com says "Bing places very little weight on the age of the site, which is good for startup websites, but about the same amount of weight on the the pagerank that inbound links have. The only "off page factor" that Bing really seems to care about more than Google is the prominence of keyword density in an inbound site, but that is still a very small fraction of the formula."