The Origins Of Yahoo! - The early to mid 1990s was a time of fast and frequent change with technology and with many young companies that were started at that time. Yahoo is an example of one of those internet babies and also the second most popular search engine, next to Google, in use today. The company was started in 1994 by two ambitious and entrepreneurial minded students who were studying electrical engineering, at Stanford. The names of the two students were Jerry Yang and David Filo, and they had successfully developed an early working model of a search engine, later renamed "Yahoo." As 1994 came to a close, Yahoo had 1 million hits and in excess of 100,000 unique visitors, and had established itself as a success in the search engine spotlight. After barely escaping the dot com trails and...

 

...tribulations, Google powered both search engines for a period of about 4 years. Once Yahoo regained its independence, it found itself able to stand on its own two feet again, in constant competition with Google for the top search engine company. Yahoo has survived the test of time as a search engine company because they, like Google, has successfully diversified themselves, as an organization. Yahoo has acquired many smaller companies along the way, which have provided access to additional search engines, email, photo sharing, a social event calendar, among other diversities. Google seems to have an answer for all of their largest competitors services, and vice versa. These companies and the Coke and Pepsi of the internet companies. Currently Yahoo Mail is the largest email service worldwide!

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approv.com says "Yahoo has gained strength through experience, significant challenge, in addition to strong leadership, and this is how they have gotten to where they are today. Google is currently king of the search engine hill, for the time being, but they should know by now that if they let down their guard for a minute or stumble, they will quickly be passed up by the competition."